How FirstPour grew Wines of Alentejo's social reach by 55x and engagement by 11x YOY through sustainability, tourism and winemaking content.

Since 2024, FirstPour has run the Wine Paris social media ambassador and paid campaign, tasked with building excitement for the show and driving ticket sales across a niche, international trade audience.

Each year, we've paired a hand-picked team of B2B wine ambassadors with a full-funnel paid media strategy across Meta and LinkedIn — targeting buyers at every stage, from first impression to ticket purchase.

For 2026, that meant working with 7 respected drinks trade ambassadors and then strategically amplifying their content with targeted paid media campaigns globally.

As the premier trade event of the year, Wine Paris Vinexpo Paris (WPVP) 2024 sets the standard for excellence, drawing wine enthusiasts and industry professionals from across the globe. However, this year, Vinexpo Paris aimed to go beyond expectations with #MORE — more to discover, more people to meet, and more ideas to inspire within the vibrant wine community. Achieving this required amplifying its international appeal and solidify its position as a truly global event.

To accomplish this goal, WPVP partnered with FirstPour to created a strategic multichannel and multi-country campaign.

Inspired by the great wines of California and the diverse cuisines from around Europe, the California Wine Institute embarked on a mission to unite the two. California Wine Weeks (CWW) in May-June of 2022, was the perfect opportunity to do so.

A landing page is an integral part of all advertising activities — it’s the follow-up to any promises that you’ve made in your content and it’s where your potential customer will decide whether to say “yes” or simply switch to another tab in their browser. Essentially, this is the crucial step that will turn a visitor into a paying customer. 

Creating a buzz in competitive wine markets takes originality, courage, and smart collaborations. That’s exactly what we did for California Wine Institute (CWI) in the United Arab Emirates with our ‘Taste California’ campaign.