The Secret to 54% More Visitors in 3 Years – Wine Paris
Want to know how we helped grow Wine Paris' visitor numbers by 54% over three years? Read on.
La Mission
Since 2024, FirstPour has run the Wine Paris social media ambassador and paid media campaign, tasked with building worldwide excitement for the show and driving ticket sales across an international trade audience.
Secret to success
Each year, we've paired a handpicked team of B2B ambassadors with a full-funnel paid media strategy across Meta (Instagram and Facebook) and LinkedIn, targeting buyers at every stage – from first impression to ticket purchase.
For 2026, that meant working with seven respected drinks trade ambassadors from six different countries and then strategically amplifying their content with targeted paid media campaigns.
The campaign's digital reach was reinforced on the ground. Ambassadors met and engaged with fair visitors in person, extending the campaign's story beyond the feed for a lasting impact.
This blend of always-on paid media, organic ambassador content, and in-person presence has been core to the campaign's consistency and growth over its three-year run.
Onwards and upwards
Three years into the partnership, the numbers tell a story of powerful momentum:
54% rise in visitors since 2024
20.75% year-on-year jump in the most recent edition
Paid media programme consistently outperforming target (140% over target for impressions in 2026)
Combined with a strong ambassador network, delivering 200,000+ organic views, the Wine Paris campaign continues to demonstrate the value of a considered, multi-channel strategy – sustained and refined, year after year.
Here's what the Wine Paris team had to say...
“FirstPour has been a valuable partner in our influencer and paid campaign strategy. Their team is proactive, always bringing smart optimisation ideas to help us maximise the impact of our actions. They manage the influencer relationships from start to finish, making the process seamless and much lighter on our side.”
Julia Locatelli | Head of Marketing & Strategy Vinexposium
Want to work with a team that makes your campaigns run seamlessly? Get in touch.