Alentejo On The Rise: 55x Increase In Views YOY

How can a centuries-old Portuguese wine region win over the new generation? Find out below.

From the ground up

Alentejo has been making wine for over 2,000 years — but most millennial and Gen Z drinkers had never heard of it.

Our mission: turn Alentejo into a global name, known for naturally unique wines, crafted sustainably by multi-generational families of farmers and winemakers.

We refocused Alentejo’s Instagram and Facebook accounts from the ground up with clear targets: grow followings by 6%, raise engagement rates to 3% on Facebook and 5% on Instagram, and drive total reach and engagement up 25% year-on-year.

Crafting the Blend

Instead of chasing volume, we went all in on quality. We built three content series — sustainability, tourism and winemaking — designed to be scroll-stopping, shareable, and rooted in what actually makes Alentejo naturally unique: the people, the land, and the craftsmanship.

The Pour

Content from three series became some of highest-performing content the account has ever posted since it launched.

We posted less, but more strategically, and it worked harder. Across the year, content volume dropped by over 40% — while reach, engagement and following all surged.

Facebook

• Followers up 10.9% (target: 6%)

• Engagement rate up from 2.34% to 4.06% (target: 3%)

• Engagements up 11x from 2,192 to 26,097

• Views up 56x from 351,774 to 19,858,290

• Page visits up 186%, from 6,937 to 19,834

Instagram

• Followers up 9.1%, from 41,292 to 45,034 (target: 6%)

• Engagement rate up to 7.84%, from 3.8% (target: 5%)

• Engagements up from 1,317 to 14,602 — an 11x increase

• Views up from 202,980 to 10,675,407 — up 53x YOY

• Organic views up 541%, from 67,276 to 431,210

• Average organic reach per post up 22.4%, from 2,668 to 3,266

Decanted

Every objective was hit — and comfortably beaten. Combined reach across both platforms grew from 554,754 to over 30.5 million, and combined engagements grew more than 1,000% year-on-year, smashing the 25% target several times over.

Here's what the Wines of Alentejo team had to say...

“asdfbsahd oiahsd aoidh oaksnd sadiah sakhkshad asdfbsahd oiahsd aoidh oaksnd sadiah sakhkshad asdfbsahd oiahsd aoidh oaksnd sadiah sakhkshad asdfbsahd oiahsd aoidh oaksnd sadiah sakhkshad ”

Paula Nunes | Marketing Manager Wines of Alentejo

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