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Part 1 of 4

About you

So we know which market each answer comes from.

First name *

Surname *

Email *

Which market or markets do you cover? *

Part 2 of 4

Your current set-up

How social media runs in your market today.

How many California wine social media accounts do you oversee?

None 1 2–3 4–5 More than 5

Which platforms and accounts?

Select all that apply, then add the handles.

Instagram Facebook LinkedIn TikTok X YouTube Other

How often is the local account posted to?

Daily Several times a week Weekly Less than weekly Not at all

Who creates the content for your market?

Global team Local team Local agency A mix Nobody

How much of the content you use comes from the global California accounts?

None A little About half Most of it All of it

How well does the global content fit your market?

1 2 3 4 5

Not at allPerfectly

Part 3 of 4

What your market needs

What social media should do for California Wines where you are.

What do you want social media to achieve in your market?

Select all that apply.

Brand awareness Trade education Buyer and importer relationships Consumer engagement Reaching younger drinkers Sales leads Event promotion Other

Who are the audiences you most need to reach?

Select all that apply.

Trade buyers Importers Sommeliers Consumers Younger consumers (21–35) Media Other

Which platforms matter most for your audience?

Select all that apply.

Instagram Facebook LinkedIn TikTok X YouTube WeChat Xiaohongshu LINE Other

What content do you need that you aren't getting now?

How would you feel about your market's content being run from one global California Wines account instead of local pages?

Strongly support Support Neutral Oppose Strongly oppose

What are the non-negotiables you need from a social media account?

Choose your top three, in order of importance.

Part 4 of 4

Resources and your agency

Spend answers are kept confidential and only reported in bands.

How many hours a week do you or your team spend overseeing or managing your account(s)?

Under 2 2–5 5–10 Over 10

Do you currently pay for any social media support in your market?

Select all that apply.

Local agency Freelancer In-house staff Nothing

Roughly how much do you spend on social media support per year?

Under $15k $15k–$30k $30k–$60k Over $60k Prefer not to say

How is the relationship with your agency or freelancer?

Rate each from 1 (poor) to 5 (excellent).

Communication

12345

Responsiveness

12345

Understands your market

12345

Quality of content

12345

Value for money

12345

What is the biggest challenge in running social media for your market?

Select all that apply.

Time Budget Language Approvals Content ideas Measuring results Other

Anything else you want the team to know?

Fields marked * are required.

Thank you

Your answers have been received. We'll share what we learn across all markets once everyone has responded.